SAVE TEARS FOR THE BEST.
IT’S NISSIN GEKI THRILLING TASTES

The Brief:
With the rising trend of spicy food challenges among youngsters, Nissin Geki introduces World Spicy — a bold lineup of instant noodles inspired by iconic spice levels from different cultures. This campaign invites Gen Z to embark on a thrilling taste-adventure, where each bowl unlocks a new level of heat, flavor, and cultural discovery. It’s not just about eating spicy — it’s about owning your spice journey.

​

Communication strategic approach

HOP ON A JOURNEY OF SIGNATURE THRILLING TASTE -ADVENTURE 

WITH NISSIN WORLD SPICY

Scope: 

• ​Creative Concept 

• Key message

• iTVC

• ​Engaging Activities