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BOSCH X FINISH ADVOCACY

Client: FINISH

Context:

Fishish - The market's #1 dishwasher tablet partnering with Bosch dishwashers to enter the Vietnamese market by building dishwasher usage habits and clarifying misperceptions about dishwashers (water waste, high electricity consumption, inadequate cleaning, etc.)

Scope of work:

Creative concept
Social stunt & UGC campaign

Approach 1

WITH FINISH & BOSCH,
FLEX THE RICH IN EFFORTLESSNESS

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Approach 2

WITH FINISH & BOSCH,
LESS HAND-DISHWASHING
FOR MORE FULFILLING SUMMER

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Credit:

Agency: AnyMind Vietnam

Associate Creative Director: Tran Tuyet Mai

Art Director: Bui Ha Dung

Copywriter: Ly Pham Anh Thu, Nguyen Bao Ngoc

Planning: Nguyen Hoai Nhan, Tran Minh Luan

Client Service: Thien Trang

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