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LAURIER SUPER SLIMGUARD

ZERO FEELING - HẾT MÌNH, VẪN CHILL!
Context:

Based on 2024 Product Concept: "ZERO FEELING" - Emphasizing comfort and confidence during period days. The 2024 IMC campaign's mission is to translate "Zero Feeling" with a fresh approach for dynamic young women, telling the story of "Zero Feeling" in a way that truly resonates with the audience while highlighting the brand's strengths
Idea:
"ZERO FEELING - DO MY BEST WITH CHILL MANNER"
 
We will tell the story of a graceful balancer who shows her tenderness & comfort as she has always been - even in the most vulnerable time - menstruation since she deeply understands the importance of Zero feeling & having Laurier as the strongest companion to protect her from any problem, giving her the 
confidence to see life’s complexities are easy to go through. 
 
Scope: 
  • ​Creative Concept 
  • Key message
  • iTVC
  • ​Engaging Activities
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​Credit: 
 

Agency: Anymind Vietnam

Client: Kao - Laurier
Associate Creative Director:Tran Tuyet Mai

Art Director: Bui Ha Dung

Copywriter: Ly Pham Anh Thu, (Sr) Le Ngoc Bao Chau
 

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