VALORANT X SGH
DIFFERENT BUT UNITED
Context:
Valorant partners with Saigon Heat to reach two different yet complementary customer segments who share a passion for competitive gaming and teamwork. The Influencer Agency's mission will be to maximize user attendance at Valorant Day and spread the spirit of the TVC.
Big Idea
In the world of VALORANT and sports like basketball, despite their differing arenas, a powerful bond forms among individuals, driven by shared passions. Here, diverse souls converge, ignited by the flames of competition, skill, and the warm embrace of camaraderie.
Scope of work:
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Social outreach approach & strategy
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Content angles and execution content
SOCIAL OUTREACH
APPROACH & STRATEGY
SOCIAL OUTREACH
OUTCOME
Credit:
Client: VNG - Studio 3 - Valorant
Agency: The A List
Creative: Lý Phạm Anh Thư
Content Writer Lead: Hoàng Lệ Giang