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NVIDIA X FPT
FPT Smart Cloud - AI Start Up
The Brief:
Program Name: AI Startup Acceleration Program
Target Audience:
AI startups in Vietnam that are seeking resources to scale, especially those with real, market-ready products. These are startups that develop their own core AI technology—not those that rely on third-party AI solutions.
What the Program Offers (organized by FPT):
- Support for AI startups to accelerate product development and optimize their AI models using FPT AI Factory infrastructure and NVIDIA technology.
- Connections with investors, mentors, and the tech community to help expand business scale.
- Reinforce FPT’s position as a pioneer in the AI ecosystem in Vietnam
Communication Campaign Objectives:
- Build Brand Awareness and Credibility for FPT Smart Cloud:
- Position FPT Smart Cloud as the leading partner supporting AI startups.
- Attract Startup Participation:
- Communicate the benefits of the program to inspire interest and drive registration.
Task to be done:
- Creative Concept
- Manifesto
The Concept
Manifesto
Key Visual
AWO
PR Article
Roll out the concept throughout PR articles
Credit:
Agency: TBWA/
Client: FPT
Copywriter: Lý Phạm Anh Thư
Strategy: Associate Planning Director - Huy Duong Hien
Account: Nguyễn Lâm Nhật Minh - Quan Vo Van
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